Colors Athens Hotel

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Colors Athens Hotel translates the brand’s vibrant identity into a layered urban experience shaped by color, movement, and spatial clarity.

Name
Location
Services
Status
Scale
Year
Colors Athens Hotel
E. Benaki 27-29, Athens
Completed
1450 m2
2020

Colors Athens Hotel unfolds across ten levels within the dense urban fabric of Athens, expressing a contemporary hospitality concept grounded in spatial clarity, chromatic identity, and functional precision. Designed as a modern city hotel, the project translates the COLORS brand language into a layered architectural experience, where movement through the building becomes a gradual immersion in color, materiality, and atmosphere.

At ground level, the reception, lounge, and bar–restaurant are integrated into a single fluid space. The layout emphasizes openness, permeability, and intuitive orientation, allowing social interaction and informal waiting to coexist naturally within a cohesive environment.

Below ground, the basement level introduces a dedicated relaxation area anchored by an original pool bar. This unexpected, introverted space offers a calm retreat from the intensity of the city above, reinforcing the hotel’s experiential contrast between urban energy and interior serenity.

Color-Driven Identity

The six upper floors accommodate 36 rooms distributed across seven distinct typologies, ranging from Business Economy rooms to a Penthouse Suite. Each floor functions as a micro-environment with its own color palette, materials, and furniture choices. This intentional variation transforms repetition into identity, combining functionality with character and creating a sense of understated, casual luxury rather than uniform standardization.

At the top of the building, the rooftop terrace serves as a multifunctional social space with panoramic views of Mount Lycabettus. Featuring a wine bar, it extends the guest experience outward, integrating the Athens skyline into the architectural narrative and strengthening the connection between interior space and urban context.

Room Types

The hotel offers a diverse selection of accommodation types designed to meet different guest needs, from business travelers to families and long-stay visitors. Each room type combines functional design with contemporary comfort and the distinctive COLORS aesthetic.

Business Douple Room
Hotel room with twin beds, ideal for flexible guest accommodation
Family Room
Compact living reimagined as a playful spatial experience
Family room designed with bunk beds for optimized space and comfort
Deluxe Suite
Penthouse Suite

Design Approach – Brand Evolution

The architectural approach reflects the evolution of the COLORS hotel brand—from a compact, functional concept to a more refined and expressive design identity. Bold color contrasts remain central, now balanced by spatial hierarchy, material consistency, and ergonomic planning. The focus is placed on usability, comfort, and adaptability, ensuring that design enhances daily operation rather than overwhelms it.

Colors Athens Hotel emerges as a cohesive urban hospitality project—playful yet controlled, expressive yet pragmatic—where color operates not only as decoration, but as structure, orientation, and experience.

Photography: Powell Kimberley

Gallery

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