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Colors Urban Hotel is housed in a listed 1925 building in the heart of Thessaloniki, strategically located between Tsimiski and Agiou Mina streets. Designed by Hasid Fernandez and Jacques Pleyber, the structure maintains a strong urban presence while serving as the foundation for a contemporary boutique hospitality concept.
The building is defined by its three-part façade, wide openings, pilasters, and generous interior heights. At its core, a large central atrium organizes circulation and enhances natural light throughout the space, reinforcing the building’s architectural clarity.
Heritage Preservation & Contemporary Intervention
A key design principle of the project is the respectful preservation of the building’s original character. Significant architectural elements, including decorative details and ornate ceiling plasterwork, have been carefully restored and left visible.
Rather than concealing the building’s infrastructure, the design approach embraces honesty by exposing mechanical installations. This creates a direct dialogue between historic craftsmanship and contemporary building systems, highlighting the evolution of the space over time.
Interior Design Concept
The interior design of Colors Urban Hotel is based on contrast, materiality, and spatial storytelling. A distinctive copper-toned elevator and matching railings act as sculptural focal points within the central atrium, reinforcing the interaction between old and new.
These contemporary interventions are not only functional but also contribute to the hotel’s visual identity, adding a bold modern layer to the historic structure.
Guest Room Experience
Guest rooms are designed as individual spatial compositions rather than standardized hotel units. Each room features bespoke furniture crafted from metal and wood, tailored specifically to its layout and proportions.
This approach allows each space to develop its own identity while maintaining a coherent overall design language.
Room typologies include:
- Dream Rooms: expressive, colorful, and visually dynamic spaces
- Medium Rooms: more compact and calm environments for rest and functionality
Each category responds to different modes of urban living, whether leisure, business, or short-stay accommodation.
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Brand Identity & Design Language
The design strategy reflects the evolution of the COLORS brand, expanding its original functional identity into a more refined architectural expression.
Strong color contrasts remain a defining element, however, they are now balanced through material differentiation, spatial hierarchy, and curated graphic interventions that vary across the hotel.
Colors Urban Hotel Thessaloniki emerges as a layered architectural project where heritage preservation, contemporary design, and brand identity converge. The result is a dynamic urban hotel experience that reflects both the history of the building and the modern rhythm of the city.
